Drilling in Pennsylvania’s Marcellus Shale region led to a rapid increase in both the number of hotels and hotel industry jobs, but Penn State researchers report that the faltering occupancy rate may signal that there are now too many hotel rooms.
The demand is still strong, but occupancy rates are falling. While many hotels have been struggling with operations to meet demand with recent boom in drilling in the Marcellus Shale region, in the future, these hotels may have to focus on marketing and advertising.
In the latest year reported 2012, demand was flat and occupancy rates were down 4.1 percent. Since most of the oil and gas workers depend on their iPhones, iPads and other smartphones for information, hotels will have to sharpen their online marketing skills.