Mobile devices are exploding in popularity. Over 50% of the world now uses smartphones
Mobile devices are exploding in popularity. 50% of mobile contracts are smartphones. That’s a huge tech-devouring market! Marketers are scrambling to keep up, but maybe you are wondering what’s the best way to proceed and stay in budget? Mobile applications are common these days, but many small businesses may worry about the cost of designing for different platforms. Are there options for a small business that won’t break the bank?
Why, yes, there are. Mobile websites, of course! Obviously, there are benefits of having a mobile app or both, but if you are trying to stick to a budget, a mobile website is a great choice because it’s highly visible to the tech-savvy consumer (which is almost everyone these days).
Naturally, a mobile website can be just a smaller version of your regular website, but it could (and should) be much more than that. Your website is probably far too clunky to view quickly on a mobile device and not to mention the repeat content! Also, you can optimize a mobile website’s features so that they are different than your regular site to keep a user’s attention. A really awesome one is a condensed and summarized version of your website that makes them want to pull up your site later. It simplifies the content beautifully so that the consumer finds all the information they need on the go and has nothing extra to weigh them down.
A mobile website has another obvious benefit (besides the cost savings!). Google gives rank priority to mobile websites when a user is using a device like a tablet or smartphone. Having a mobile website is a great way to increase your page rank and views. It will draw in more customers as they search while they are out and about.
Mobile websites are also a safe bet. You can rest assured that a site that looks amazing on a 3.5-4’’ screen today will still look terrific in three more years.
There is no excuse to stay out of the mobile game. Become more visible and accessible today with a mobile website. IdeaOverTen will help you design a beautiful site that suits your needs and draws in customers.
Over 50% of the world now uses smartphones, can you afford not to have an app?
Why do you need a mobile app? Here’s just a few reasons:
- To market yourself: coupons and other special offers can be sent to your customers’ phones
- Build brand-loyalty and encourage customers to become frequent guests
- Integrated social networking (Facebook & Twitter) tools to create a “viral buzz”
- Generate revenue. Earn money from ads, or sell your products or services
- Having an app of your own means you will be ahead of your competitors and it is something you can keep promoting for years to come
Apps are great advertisements. Consider how much it costs to buy a half page ad in a newspaper. Chances are an app costs a lot less. The app doesn’t disappear forever once someone turns the page. Every time someone scrolls through their phone they will see your brand, even if they don’t open up the app.
Back in the 1990s, people wondered why they needed a website. Few people wonder about that now. The same thing is starting to happen with mobile apps and websites optimized for mobile phones.
Email IdeaOverTen or call us at 1-866-864-2836 today for your Mobile App or Mobile Website Today!