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The Video Advertising Advantage
According to a study conducted by Nielsen, online video ads have a greater impact than TV ads and they are better at finding the hardest-to-reach audiences.
Two key findings:
- Younger TV viewers, the coveted 18-34 demo, continue to grow their time spent with online videos.
- Online video ads score higher impact than TV ads on Nielsen measured metrics. Metrics are general recall, brand recall, message recall and ad likeability.
Click here to read the full report.
Advertisers can use the dynamic Google Adwords PPC platform to place video ads on YouTube and the Google Display Network. AdWords for video is a video-specific campaign management tool within AdWords called TrueView. With TrueView cost-per-view ads, you only pay when a viewer actively selects your video, or chooses to continue watching a video when it first loads.
Video content for TrueView ads is hosted on YouTube. Google recently added a new video ad performance measure, Earned Actions that reports how many people liked your video, stayed on your YouTube channel to watch more videos, subscribed to your channel, added your video to a playlist, or shared your video after watching the ad.
Would You Turn Down Three Billion in Cash?
A 23-year-old entrepreneur did. Evan Spiegel, the co-founder and chief executive of Snapchat, rejected a $3 billion cash buyout offer from Facebook. Snapchat is a photo messaging application with which users can add text and drawings to photos and videos and send them to a list of recipients. The sent photographs and videos are known as “Snaps.” Users set a time limit for how long recipients can view their Snaps (ranging from 1 to 10 seconds), after which they are deleted from Snapchat’s servers.
Research indicates that scads of teens and young adults under 24 left Facebook for Instagram (a Facebook owned product). Now that group appears to be moving on to Snapchat. Snapchat claims its usage grew from 200 million messages per day in June to 350 million daily messages in September of this year. Some industry insiders believe that Snapchat is the next generation of social networking. The prospect of being burned by something posted on social media makes the ephemeral nature of Snapchat attractive to those who want to share freely on social media but don’t want to be haunted by a permanent social media record.
Snapchat users should know that it is possible to get burned by Snapchat. In a blog post, Snapchat admitted:…it’s sometimes possible to retrieve data after it has been deleted. So… you know… keep that in mind before putting any state secrets in your selfies.
Perhaps all it takes to preserve a Snap is a screenshot. Read New Snapchat “Hack” Lets Users Save Photos Forever. Time will tell whether or not Snapchat becomes the next big thing. Of Speigel turning down $3 billion, 56% of survey respondents said, “Crazy doesn’t begin to describe how nutty this is. He’ll never see that kind of dough again.”
Social Media Grows Stronger Than Ever
From Fast Company’s list of Ten Surprising Social Media Statistics that will Make You Rethink Your Social Strategy:
The fastest growing demographic on Twitter is the 55–64 year age bracket – impressive numbers against the prevailing idea that social media is “just for teenagers.”
YouTube reaches more U.S. adults aged 18-24 than any cable network – If you’ve been putting off adding video to your strategy, now’s the time to give it a go.
Every second, two new members join LinkedIn – Make sure you share consistently to your LinkedIn company page and profile by, for example, scheduling your posts.
25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them – there are probably very few times when they’re not connected to the web in some way and using social media. Regarding that last point, social media marketing, local SEO and email marketing will help you get the attention of those mobile device junkies!
Click here to read the complete list of Surprising Social Media Statistics.
Email IdeaOverTen or call us at 1-866-864-2836 today for help with your Video and Social Strategy!